The expansion of Xiaomi does not seem to affect only Europe and our beautiful country, and of course It is no secret that Lei Jun's aims are aimed at the US market so much so that the resources and efforts of the Chinese company seem to be directed towards it. This also means partnerships like the one last week between Xiaomi and Microsoft which together have signed a cooperation agreement in the areas of cloud computing, AI and hardware. This is a first sign of what will be entering the United States with its smartphones, and in this regard Wang Xiang at the head of Xiaomi's international business, he said in an interview to the CNBC that:
We always consider the US market seriously: the US market is very important to us, but we are building our resources very carefully to serve American consumers.
XIAOMI IS STUDYING THE AMERICAN MARKET FOR A BETTER ENTRANCE ON THE SCENE
The Xiaomi executive explained that the United States is a market where people prefer to pay contracts that bind them to mobile operators rather than buying outright devices. As a result, the company must create "customizations" to address this market where currently Xiaomi is present only with products such as powerbank. In the United States the leaders are Samsung and Apple and this intense competition must be studied to ensure that the Chinese brand enters the scene do not reveal a flop like for example it was for Huawei which has signed an agreement to sell its Mate 10 Pro smartphone through AT&T with the recent bankruptcy of the same. Also earlier this month, US intelligence officials said Americans are not advised to use products or services from Chinese smartphone makers.
On the other hand Wang Xiang said he was not worried about the apparent anti-China sentiment in the United States as the main feature of Xiaomi is to be friendly to consumers, especially if coming from countries outside of China. In the United States there are many Chinese OEM fans who continue to hope for the coming of the brand on the American territory and the company replies that they will be there and they will soon love them.
