In many articles we told you about Xiaomi India, because of the record results that daily gives to Lei Jun's OEM. And he continues to do it this time in a completely unique but so amazing to deserve to be done a place in the Guinness World Record, building the largest mosaic of light in the world, where of course the image could only represent the company logo. They have been used well 9690 light bulbs (I want to see who pays the bill !!!), each of which contributed to the record that Xiaomi India wanted to implement as special initiative to celebrate Brand Marketing and the developments of society in the nation.
Each light bulb symbolizes the collective contribution of employees of Xiaomi India and fans of the Chinese brand, allowing the landing on a global scale. We also want to highlight the effort that Xiaomi has taken in developing non-conventional marketing methods and promotional techniques.
Our first Guinness World Record@GWR) by building the largest light mosaic logo in the world. The light mosaic was laid by assembling a staggering 9,590 bulbs.
The pictures speak for themselves. See how beautiful our logo looks. pic.twitter.com/2BVezHdfNX- India (@XiaomiIndia) September 26, 2018
Xiaomi India: new Mi Store and new record from the Guinness Book of Records
To these joys, for Xiaomi India others are added, like the opening of a new Mi Home Experience in Bengaluru, close to the company's headquarters.
We now have four stores in India with this Bengaluru, which is the largest. With the launch of a new experiential store, we aim to bring the highest international products to the Indian market. "
Manu Kumar Jain, Vice President, Xiaomi Global and Managing Director, Xiaomi India.
For Xiaomi India this has been a phenomenal year with results tending to further amaze. In fact, only 3 months are missing at the end of the year, but Xiaomi India has as primary objective in everything that it does, the innovation, consisting inoffering a technology that is affordable to all consumers thanks to affordable and honest prices. The same element of innovation also applies to marketing, on the other hand we remember that POCOPHONE F1 was born in India. Xiaomi is also expanding its presence in offline commerce. Currently, the company has three other “Mi Home Experience Stores” in Chennai, Mumbai and Delhi as well 36 Mi Home stores across India. With the aim of further strengthening its offline network, Xiaomi aims to open 100 Mi Home stores by the end of 2018.
