A few days ago we told you how Xiaomi had touched it Spanish soil with the opening of a physical store and a whole logistic system that already allows many European users to take advantage of online platforms such as Amazon.com for the purchase of its own terminals. This news has certainly given more clutter to an old news that told how Xiaomi had been tightening up with some Russian retailers to start limescale Soviet territory.
Today, however, we discover - with a whiff of envy and surprise - that Xiaomi has opened her second shop offline just in Russia. The Chinese company, in fact, opened a store open 24 hours per day, 7 days on 7, in a country politically close to that of the country. Well-chosen choice.
The Xiaomi store was opened at Moscow and, for the occasion, they wanted to reward the fans present with the opportunity to buy some devices at one exceptional price. The lucky Russian friends in the queue - we do not want to imagine the cold they will suffer - you were able to win the Mi MIX 2 (6 / 64GB) to 490 euro, of Yi Cam 4K to 130 Euro and other products such as bedside lamp, We Bedside Lamp (50 euro).
Two simple considerations before greeting you.
First of all, as we said before, Xiaomi is not new in Russia as it had already marketed because of authorized dealers, products such as Mi MIX, Redmi Note 4X and Mi Note 2, but today's news is extremely important because after having centered in a highly favorable and profitable market like India, the company's expansive strategy has begun to proceed towards the "Old Continent".
Last reflection, however, concerns the prices. Do not make the mistake of comparing the proposed prices at the opening of the Mi Store in Moscow with the importers!
If we consider Mi MIX 2 (6 / 64GB) to be sold in super promotion to 490 euro, we would immediately think of "Mon Gearbest costs 430 euro!". Reflection at least hasty.
Obviously, both the import cost, the two-year guarantee and, above all, the reappraisal which is investing the Russian coin.
For this reason, we can not imagine what the actual increase in Xiaomi products could be in Russian territory, but we can certainly say that the expansion strategy of Xiaomi is taking shape with a physical presence in India, Malaysia, Thailand, Spain and Singapore and ... the next opening in Egypt and Dubai.
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Soviet? You are old!
Soviet is synonymous with Russian. Since you're fussy, I'm just myself.
Come on then.
No, Soviet is NOT synonymous with Russian, look at the dictionary.