The official debut in the United Kingdom by Xiaomi is set for Thursday with a primary target for smartphone sales of at least 2 million, obtaining a market share of 10% by the end of 2019. Wilkin Lee, will be the sales director on behalf of Xiaomi in the ugly British island, and has experience to sell despite his youth. In fact, in the past Mr. Lee has been sales and marketing director on behalf of Honor but even earlier on behalf of Nokia, and now here he is leading the Chinese team towards British success.
Xiaomi debuts in the UK with the aim of the 10% of the British market
It seems like a long time since Xenaomi launched its first smartphone in 2011 August, quickly conquering market shares in China, becoming the largest smartphone company in the country in 2014. Xiaomi currently ranks fourth in the global rankings, and European offline exposure is making a huge contribution to the successes of the LEi Jun OEM, which is on Thursday at the mall Westfield in the White City of London, will open the first British Mi Store starring a top of the range.
Among the partners for the growth of the Chinese brand in the country H3G has been chosen, which will guarantee the distribution of subscription devices while the distribution is managed by Tech Data, Ingram Micro and Brightstar, hoping that things will get better than Italy, despite the company already registered a share of 100 million smartphones globally, but perhaps the UK will be a "tough" market as suggested by the words of Mr. Lee declaring in an interview:
We are aware that the United Kingdom is a competitive market, but what we are thinking about is that the United Kingdom is ready for an intelligent connected brand like Xiaomi. "
