Despite the incredible success of the 2015 by Xiaomi, with an increase of its corporate value up to $ 45 billion, investors can not be totally satisfied with the company's economic performance. In fact, according to Fortune's statement, Xiaomi's revenues in the 2015 rose by just 5% over the previous year. This percentage translates to about $ 12,5 billion, somewhat lower than expected in March 2015 (approximately 16 billion).
Unfortunately, we do not yet know how much the earnings actually were, but the growth from the point of view of revenue can be explained in two simple points:
- The will to innovate as much as possible by investing a lot of money in the R&D (Research and Development) section;
- The desire to expand its market share as much as possible while maintaining a very convenient value for money of its products and therefore earning poco on every sale.
We have talked about this policy of Xiaomi many times, which, although definitely aiming for the long run, does not go far enough to investors.
Obviously most of Xiaomi's revenue is served by the sale of smartphones, which have reached a quota of 71 million, with an initial forecast of 100 million then adjusted to 80 million.
The biggest boot in this year's sales is with the Xiaomi Mi5, the top smartphone smartphone that fully represents Xiaomi's (up to now winning) sales policy. To this we also add the forthcoming release of the new Mi Band 2.
via | Xiaomi Fans Italia
