La advertising on Xiaomi's MIUI it's an ugly beast for most users since, very often, it pops up at inopportune moments. Recall that this is especially present in system applications, although there are many ways to eliminate advertising on MIUI. Likewise, by the way, it is possible delete unnecessary apps on MIUI. But returning to the bomb, perhaps in the future the situation of dealer for Xiaomi could get worse (or better?) thanks to a partnership with the world leader in advertising technology The Trade Desk. Let's go see the details
When it comes to Xiaomi and advertising, users are afraid: in fact, MIUI is full of ads. There are news thanks a The Trade Desk and no, we won't find any more ads in the future
The world leader in advertising technology, The Trade Desk, yesterday announced a one-of-a-kind global partnership with Xiaomi, the latter (yes, it lost the primacy this month) smartphone maker in the world. This partnership allows advertisers to access the global audience of users of the Chinese brand through its ad offers directly via the platform The Trade Desk. Trade Desk's direct integration with Xiaomi makes this an industry-leading development for brands looking to unlock the potential of the internet. So don't worry: we will not find any more advertisements from now on.
Through this global partnership, marketers can now reach 454 millions of active users globally outside of China and interact with this audience programmatically through Xiaomi's proprietary mobile ecosystem. The announcement comes at a time when marketers are increasingly looking to measure and compare the performance of advertising campaigns on digital channels such as TV (CTV), over-the-top (OTT, or companies that provide rich media services, content and applications via the Internet), audio streaming, web and mobile apps.
Marketers will then be able to measure the performance of their campaigns within the MIUI app and use that data to compare performance with other channels on the Internet. This will lead to a decidedly more holistic management of advertising campaigns. Chan Liu, General Manager of Global Internet Service at Xiaomi, said:
There are so many untapped opportunities for us in digital advertising, which is why we have chosen to work with The Trade Desk to help us unleash the power of programmatic advertising in our products and the MI world.. We are at the start of a very exciting partnership with The Trade Desk as we continue to work together to create opportunities for brands to connect with their consumers. We believe this partnership will help us build better experiences for all through innovative technology
Joanna Foyle, SVP, Inventory Partnerships of The Trade Desk stated instead:
As advertisers look for ways to connect with the first smartphone consumer, our partnership with Xiaomi makes it easier to reach this audience.. With more marketers, we are helping the brand to meaningfully engage with its target audience across the MIUI mobile ecosystem and across the entire digital consumer journey, which includes fast-growing open internet channels such as CTV, OTT platforms and mobile apps
The partnership marks a significant record for The Trade Desk in the burgeoning smartphone segment, strengthening the company's leadership as the largest independent media buying platform in the world. Furthermore, considered one of the leading consumer electronics products in the world, Xiaomi smartphones have gone into further 100 markets around the world.
Ultimately, we will no longer find advertisements on Xiaomi smartphones but rather these will be less intrusive since study better. We await an official release from the brand, in any case, to understand what will concretely change on mobile devices. There will be no changes in or for the time beingevery case.
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