Xiaomi became the first producer in Europe, surpassing much more noble companies, as regards the smartphone shipments in the last quarter. We have seen how Lei Jun's company managed to become the first brand in Italy and Spain. Well, that same goal begins to expand and reach all the countries of Europe. The data to which we refer are of Strategy Analytics. So let's see the numbers that make us understand the immense growth of the company.
Xiaomi became the first smartphone brand in Europe according to Strategy Analytics. The growth is huge and even surpasses Samsung and Apple
Secondo Strategy Analytics, Xiaomi outperformed all other smartphone vendors in the European smartphone market in the last quarter. The market specified in annual terms is raised by 14.4%, while the Chinese manufacturer has managed to increase supplies by 67.1%. This allowed him to occupy 25.3% of the market. An excellent result if we go to see the other companies below her. For the first time in fact, Xiaomi has passed Samsung e Apple Lossless Audio CODEC (ALAC), (the latter eternal rival).
In the three months from April to June, 50 million smartphones were sold in Europe. Xiaomi sold 12.7 million units. Samsung is in second place with 12.0 million units. Compared to the same period last year, the South Korean manufacturer reduced supplies by 7.0%. At the end of the quarter, its share was 24.0%. The table shows the data of the five major suppliers.
Analysts attribute the smartphone market recovery to economic recovery in progress, to the strong demand from consumers looking to upgrade their devices and the emergence of interesting low-cost 5G models. And it is this latter market that drives the growth of the company. If we think about the release of smartphones like Xiaomi Mi 11 Lite 5G, a decidedly low-cost device for the equipment, we understand that the brand's strategy works very well indeed.
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