Last year, the release of the Xiaomi 12S series allowed the brand to make a name for itself at the higher end of the market, with several subsequent models earning from this surge in popularity. In fact, Xiaomi's overall performance in the global market in 2022 was very impressive.
Canalys: Xiaomi is the third largest smartphone maker in the world (Q4 2022)
According to global smartphone market data from market research firm Canalys for the fourth quarter of 2022, among the top five smartphone manufacturers in 2022, three are Chinese with Xiaomi continuing to rank third with market share of 13%.
This result is not easy in today's mobile phone market, especially after India, one of Xiaomi's main markets, has seen important legislative changes to decrease the dominance of Chinese brands. But Xiaomi has still maintained a stable level of global market share, mainly due to its large market disposition.
According to the financial report for the third quarter of 2022, Xiaomi ranked in the top three in smartphone shipments in 52 markets worldwide and in the top five in smartphone shipments in 64 markets.
In addition, Xiaomi's newly launched Xiaomi 13 series also performed very well, especially in the high-end price range.
Previous research data shows that Xiaomi ranked first among Chinese manufacturers in terms of sales share in the 4000-6000 yuan (€540-820) price range for two consecutive weeks. Continuing the good reputation of the 12S and MIX Fold 2 series after their launch.
It is worth mentioning that Xiaomi has previously announced that it will participate in the MWC. During the exhibition, it is expected to launch the global Xiaomi 13 series. This move will promote the globalization of high-end products, having a very positive impact on Xiaomi's profits in 2023.
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