The November 13, YY Live has announced a financial report showing he has reached with Xiaomi Live strategic cooperation. This kind of friendship is aimed at digital products like content and video technology, but it will also be targeted the joint exploration of new live games, very fashionable in China, offering users more high quality content and a live broadcast experience. In short, this cooperation aims to provide a live broadcasting platform to obtain a real network made up of users who use i YY Live services on Xiaomi devices.
Let's start by saying briefly what these two services are and how they work:
- Xiaomi Live: It is a video streaming app that comes close to Facebook Live or Periscope. As for all streaming services it needs one registration by phone number, via social or even through the MI account (since this is aapp born under the good star MIUI). Based on the interests you enter, the app shows the posts of other users that may be photos or videos. The app also supports VR streaming, which means that you can watch videos at 360 degrees via the viewer.
- YY LiveIt is a free live streaming platform which allows users to interact in live online group activities by voice, text and video. YY Live also allows users to create and organize groups for participate in a wide range of online activities including talk shows, live games or appointments.
Strategic cooperation between Xiaomi and YY
Being leading entertainment broadcast in China, YY has a large number of high-quality streaming resources. Xiaomi's live broadcast covers hundreds of millions of users and it can also effectively show high quality live content to multiple users. Through this strategic cooperation, the two companies decided to exploit their respective advantages to achieve an innovative "social" mode that describe how "New aggregation, new live transmission and new gaming method".
A March 2016, MIUI officially launched the live broadcast function, becoming a very active entertainment app in the Chinese mobile phone system: indeed it has already 207 million monthly users. These numbers are tempting to YY would increase its catchment area interested in live streaming. Xiaomi Live can very easily combine high quality content through the integration of Xiaomi browsers, Xiaomi games and many other products into the system, and then distribute it to Xiaomi products, so that users can use more channels in synergy; With strategic cooperation with YY Live, Xiaomi also hopes to become a center of distribution of high quality streaming video content.
On the other side YY Live has about 40 millions of users active every month and almost 20 categories of different live content. Through this collaboration, these contents such as live music, talk shows and live games will be synchronized in the Xiaomi live platform.
The success of new forms of shared video content is not new, think in fact to Vine, Dubsmash or Snapchat, but the strategic cooperation between Xiaomi Live and YY Live is, in addition to a commercial expansion, even the first brave attempt to space between different contents, opening up to a new model in the live streaming sector.
But what do you think? Would you like a network like this here in Italy, which can allow a much more dynamic life even if social?
