The recent move of YouTube against the use of adblocks sparked a frantic search for alternatives. Trends and reactions from YouTube users, with a particular focus on the use of adblocks and opinions regarding subscribing to YouTube Premium, were highlighted by a study of experts with lots of data that makes Google worry.
The impact of YouTube's fight against Adblock: opposite trend than hoped
If Netflix was successful with the stop story account sharing, increasing revenue, the same cannot be said for YouTube. YouTube's ban on the use of adblocks has created a notable change in user behavior. According to data from All About Cookies, there was a 336% increase in adblock-related searches for YouTube, indicating a clear user reaction to the ban.
While YouTube aims to push users towards viewing ads or subscribing to YouTube Premium, most seem to resist these options. The 52% of users are not willing to pay for an ad-free experience on YouTube, and only 11% would consider spending more than $10 a month to avoid advertisements.
Some users have found creative solutions, such as extensions that speed up ads, while others are exploring new forms of ad blocking that can bypass YouTube's restrictions.
22% of respondents said YouTube's policy made them more likely to look for adblocks, a finding that double compared to those who were discouraged from using adblocks due to the ban. Additionally, 16% said they would likely spend less time on YouTube, as opposed to the 12% who would be willing to pay for the Premium plan.
These reactions highlight a clear discrepancy between YouTube's strategies and the needs of its users, pushing the latter to look for alternative methods or turn to experts like All About Cookies to find alternative solutions.
