In the context of constantly evolving e-commerce, Amazon today announced the launch of “Ask a Friend,” an innovative feature that aims to revolutionize the way customers shop online. Integrated into the Amazon app, this feature allows users to get real-time recommendations from friends and family, making the shopping experience more social and interactive.
The decision of what to buy online can often be complex and full of uncertainty. According to recent market research, consumers place great value on recommendations from trusted people. The new “Ask a Friend” tool intends to exploit this aspect, providing a simple and direct platform to request and share opinions on the desired products.
The introduction of “Ask a Friend” follows the observation of heavy use of the “Share” feature in the Amazon app in 2023, with customers sharing products billions of times across various channels. The ease of sharing and the ability to receive immediate feedback from a close circle represents a natural evolution of this behavior.
Amazon “Ask a Friend”, how does it work?
To use “Ask a Friend,” users simply need to select a product, click on “Share” and activate the “Ask your friends for ratings” function. Once recipients have been chosen through their favorite messaging application, friends will receive a message with a link to directly access the Amazon app. Here, they will be able to express their opinion using three different emojis and add any comments.
This new option proves itself particularly useful for events such as birthdays, anniversaries or holidays, where choosing the right gift can be difficult. “Ask a friend” simplifies the collection of suggestions, allowing users to make an informed and satisfying purchase, with the contribution of those who know the tastes of the gift recipient best.
Public response to preliminary tests has been extremely positive, with particular appreciation for categories such as clothing, shoes, electronics and furniture. Thanks to its intuitiveness and immediacy, “Ask a Friend” is already redefining the online shopping experience, transforming it into a collective and shared activity.
The feature is not exclusive to Italy, but is also available in Australia, United States, Belgium, France, Germany, India, Mexico, Netherlands, Poland, Spain, Saudi Arabia, Singapore, Sweden, Turkey, United Arab Emirates and the United Kingdom United. With “Ask a Friend”, Amazon confirms its commitment to innovation and continuous improvement of its customers' experiences globally.
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