Xiaomi is becoming more and more popular globally, while in China it has been a long time since the brand is recognized for the excellent products offered with a high quality / price ratio. The company was therefore able to reach levels of major technological giants such as Samsung, if not even overcome these such as in the Indian market. The demand at the smartphone level is so high that the shipping target has increased from 80 million to 90 million units. All this combined with the other successes deriving, for example, from the development of artificial intelligence and IoT has made that the CEO, Lei Jun, was recognized as one of the best 10 economic figures in China.
The 2017 Ten Heroes Award Ceremony, jointly organized by Sina Finance, People's Daily and Wu Xiaobo, was held on 28 January 2018, at the Beijing Performing Arts Center. Lei Jun's company, Xiaomi, has been described as the subversive mobile phone industry that has moved from depression to peak with its insistence on quality and technological innovations. Under his supervision, Xiaomi managed to achieve its financial goals in the 2017 so that its new strategic layout for retail, that is to open Mi Store all over the world, has been a huge success and has enhanced large-scale offline expansion of the company, laying the foundations for a globalized economy.
Lei Jun is described as a "Man of science and technology" but also a "Young man of letters". Xiaomi's CEO was not only on the list as he was present with other business magnates including IFC chairman Liu Qingfeng, 360 Group's founder and CEO, Zhou Hongyi, Ai Qiyi's founder and CEO, Gong Yu, president of Hisense Group, Zhou Houjian and the president of the Guangzhou Pharmaceutical Group, Li Chuyuan.
