The European Union is considering the idea of introducing a "sticker" to identify content generated by artificial intelligence (AI). This move is seen as an important step in countering disinformation. The proposal was made during a meeting between the European Commission and representatives of over forty organizations that have joined the EU code of conduct against disinformation.
A step forward in the fight against disinformation: the EU plan to identify content generated by artificial intelligence
In accordance to reported da Courier Communications the Vice-President of the European Commission for values and transparency, Vera Jourova, and the Commissioner for the Internal Market, Thierry breton, have asked code signers to create a dedicated and separate track for deal with AI-generated disinformation. This last name will be familiar to readers as already heard when we talked about EU opposition to the network tax for Big Tech. This should help identify the specific disinformation risks presented by Generative AI and take appropriate steps to address them.
The hi-tech companies involved in this initiative include giants such as Microsoft, Google, Meta, TikTok and Twitch. Twitter, however, has chosen not to participateleaving the code. Jourova he criticized Twitter's decision, arguing that the company chose the path of confrontation, rather than collaborating to fight misinformation. In addition, theEuropean Union and the United States recently signed a joint declaration in which it undertakes to mitigate the risks associated with the development of AI. This commitment reaffirms the need for a risk-based approach to AI to promote trustworthy and accountable AI technologies.
Finally, some industry experts and technology leaders, including Sam Altman, CEO of OpenAI, they pointed out in an open letter that AI could lead to human extinction. Therefore, reducing the risks associated with this technology should be a global priority. Of course, don't worry for the moment: we will not die out.
