Google, the tech giant, is testing a revolutionary product that could change the face of journalism as we know it. This tool, known internally as Google Genesis, uses artificial intelligence technology to produce news articles. To make it known is one of the companies, as well as a newspaper, to which the product was previewed. Let's see the details.
Artificial intelligence enters the world of news: will Google Genesis change journalism?
Genesis has been presented to several high-profile news organizations, including the New York Times, Washington Post e News Corp, owner of the Wall Street Journal. This information comes from three people familiar with the matter, who have preferred to remain anonymous.
But how does Genesis work? This tool can get information (details about current events, for example) and generate content in the form of news. This might sound like a journalists dream, but it also raises some concerns. The use of artificial intelligence in journalism could lead to dissemination of incorrect information, a problem the news industry is already facing.
However, Google has said it is exploring the idea of provide AI-enabled tools for to help the journalists. The goal is to improve the work and productivity of journalists without replacing their essential role in investigating and verifying stories.
AI in journalism: a help or a hindrance?
The use of artificial intelligence in journalism is nothing new. Some AI tools, like google bard and Google's AI model for hospitals, have already provided inaccurate answers or inaccurate or irrelevant content. This raises concerns about the spread of misinformation, a problem the news industry is already facing.
Also, there are issues between Google and the media industry, inclusive debates on the adtech monopoly by Google and lawsuits against Google by media companies. The media industry seeks to negotiate with Google regarding the visibility of local news on Google News.
Despite these concerns, Google says that AI tools cannot replace the essential role of journalists, only support them. Google Genesis could be a new beginning for journalism, but only time will tell if this tool will be a help or a hindrance to the news industry.
