HMD Global, the Finnish company that resurrected the Nokia brand, is about to take a bold step. Jean-Francois Baril, CEO of HMD Global, recently announced on LinkedIn that the company is about to launch its own line of smartphones. This new HMD brand will not only coexist with the already popular Nokia phones, but yes will also support new partners of which nothing is yet known. This represents a strategic move for the company, which seeks to diversify its portfolio and respond more specifically to consumer needs.
Once the "home of Nokia" now HMD evolves and takes flight
For six years, HMD Global has enjoyed a unique position as “the home of Nokia phones.” Now, the company is ready to make a jump qualitativo. According to the CEO Jean-Francois Baril, the goal is to enter the market as an independent force, with the ambition of revolutionizing the world of telecommunications, focusing on the specific needs of consumers. This could mean a wider range of products, perhaps with innovative features or a unique design, although no specific details on the features or release schedule of the new brand have been provided at this time. Of course, it must be said that's what all the manufacturers say: but look where we ended up.
Read also: Nokia enters the refurbished smartphone market
I'm excited to announce a significant milestone in the evolution of HMD: we're creating our own HMD brand. You can expect to see a new portfolio of proprietary branded mobile devices, as well as Nokia devices and collaboration with exciting new partners
Details unaware but expectations high
Although the announcement attracted great interest, HMD Global has been pretty tight-lipped about details. The company was born in 2016, when Microsoft sold the rights to the Nokia brand to Foxconn, the Taiwanese tech giant. Terry Gou, founder of Foxconn, is the main shareholder of the giant. Current devices Nokia are produced by Foxconn, and therefore it is very likely that future HMD products will also follow the same path. This could represent an opportunity for the brand to leverage Foxconn's manufacturing expertise to produce high-quality devices.
Through | Nokiamob
