Recently, the world's leading IT research and consulting firm International Data Corporation (IDC) released the Wearable Devices Report for the first quarter of 2021.
Huami is now the fourth largest smartwatch manufacturer in the world
The report shows that Huami's Amazfit and Zepp brands achieved global sales of more than 2021 million units in the first quarter of 1,65, up 68,8%. Becoming one of the largest smartwatch manufacturers in the world and ranking fourth for the first time.
According to IDC data, in the first quarter of this year, Huami Technology's own-brand smartwatches ranked first by market share in Brazil, Russia and Spain; in second place in Italy; third place in Poland; in Germany, India, Indonesia, fourth place in Thailand and among the top six in Mexico, the United States, France and the United Kingdom.
It would appear that Huami Technology's Amazfit and Zepp brands have achieved rapid growth mainly due to the growth of Amazfit's popular urban-style series and youth version of smartwatches such as Amazfit Pop series, Amazfit T-Rex and other models. .
Published information shows Huami Technology's operating profit reached 1,1 billion yuan (130 million euros) in the first quarter of 2021, an increase of 5,4% year-on-year. Among them, the Amazfit and Zepp brands have developed rapidly, with revenue growth of 84,4% year-on-year.
In addition, Huami Technology continues to increase its investments in research and development, sales and marketing. The financial report shows that in the first quarter of 2021, the company's research and development expenses were 152,3 million yuan (19 million euros), an increase of 28,7% year on year, equal to the 13,3% of revenue, compared with 10,9% in the same period last year; sales and marketing expenses were 90,8 million yuan (11 million euros), an increase of 65,5% year-on-year, equal to 7,9% of revenue and 5,0% of revenue in the same period in 2020.
Huang Wang, founder, president and CEO of Huami Technology, said Huami Technology will also launch many exciting product enhancements one after another.
