UPDATE AT THE END OF THE ARTICLE
Starting yesterday, the Huami brand, which has always been Xiaomi's shoulder in the construction of the famous ones We Band, began advertising something new. Obviously the advertising starts in China but this does not mean that the product will not also arrive in Europe. However, it is a product that goes beyond the smartwatch genre. As we know Huami, with the brand Amazfit, also produces shoes. Based on what we can guess, the company plans to introduce a brand new product in collaboration with Adidas. We understand this from the image of the shoes that resemble the Adidas Neo. But will it be an Amazfit Neo themed smartwatch or shoes?
What will Huami have in mind? A new sportier variant of Amazfit Neo or a product in collaboration with Adidas who created the Neo shoes?
First things first. Amazfit neo is the new sports watch with that I don't know what retro. Introduced a few days ago on the market, it is already having some success: beautiful design and low cost. The Adidas Neo instead they are shoes of the homonymous brand that never go out of fashion. Seeing this, Huami has posted a teaser that confuses us a bit. Let's see it together.
The design of the shoes depicted in this teaser is the unmistakable one of the Adidas Neo. However, as we see in the upper left corner, the logo is present Amazfit. Now the doubt that arises is: some will be presented sports shoes, obviously smart, or a new product belonging to the Amazfit Neo series? Maybe one co-branded smartwatch with Adidas? Unfortunately we do not know how to give an answer but the option is undoubtedly one of these two.
The brand is not new to co-branded products: we remember theAmazfit Verge Lite Avengers last year. Even in terms of shoes, the company is not the latest thanks to Antelope Running Shoes. In short, we'll see in three days what kind of “street” product Huami will bring with Amazfit.
UPDATE - 07/09/2020
Based on what emerged from Chinese social networks like Weibo, it is one Amazfit Neo product series. It is understood that it is a series of "street" themed products, as well as Adidas shoes. In addition to shoes, one will also be available smartphone which seems to be one iQOO at first life. Below is the poster published by Huami this morning. Consequently it will not be a single product nor a wearable.
Source | Huami
