A few days ago, Letv released a poster in which Jia Yueting, founder of the brand, suddenly appeared leaving the message “I'm back”. This led many to think that Jia Yueting would attend the next press conference in person.
LeTV announces its return to the smartphone sector with the next LeTV Super Phone
Today the LeTV press conference was finally held and the brand denied the possibility of Jia Yueting's return, saying it was a misunderstanding.
However, the brand has announced that it will re-enter the field of mobile telephony and will launch a new generation of super smartphones. At the same time, new smart ecosystem products will also be launched.
Let's remember for those who are perhaps too young to know LeTV that the company entered the smartphone market as early as 2015, launching three flagship devices: LeTV Super Phone 1, LeTV Super Phone 1? Pro and LeTV Super Phone Max.
Thanks to the excellent quality-price ratio, LeTV's smartphones have always been received with enthusiasm by the market. At the end of 2016, the cumulative sales of LeTV's super smartphones surpassed 20 million, setting the record for the fastest new brand to exceed 20 million in sales at that time.
If the next LeTV super smartphone will follow the same strategy as in the past, at the moment we can consider ourselves very interested in its arrival.
