In a digital context increasingly saturated by advertising interruptions, Meta is moving on experimental terrain in Europe, studying the possibility of introducing Ad-free subscription plans for Instagram and Facebook users. This choice, which emerged from the words of two anonymous sources, comes in a period of growing attention on the regulation of user privacy and data management. But here are the details of the news.
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Paid Facebook and Instagram? Yes, but with the usual ads-free plan
The social media giant has discussed several pricing plans, but the one from 10 per month appears to be the most feasible, one of the sources said. Meanwhile, the other source indicated that the implementation will take place in next months.
This proposal emerges as an attempt by Meta to comply with European Union regulations, which threaten to limit its ability to personalize advertisements to users without their consent, thus affecting one of its main sources of revenue.
Meta's offer: a middle ground between free service and subscription
Meta, faced with growing regulatory pressure, is evaluating the approach of offer a choice between a free, ad-supported plan and a paid, ad-free option. This bifurcation could encourage users to opt for the free service, thus supporting Meta's compliance with regulations and, simultaneously, preserving its valuable advertising business.
Such a move also opens up an interesting dialogue regarding the perceived value of digital services and how users weigh their online browsing options in an era of growing awareness.
Read also: Delete ads on Facebook and Instagram? Yes, with a “but”
Comparison of Facebook and Instagram with other services
While Netflix charges 7,99 euros for its basic plan e YouTube Premium and Spotify Premium charging around 12 and 11 euros, the paid service offered by Meta could position itself in a competitive price segment, although at a slightly higher cost.
Particularly noteworthy is that, in mobile devices, the price of a single account may increase to around 13 euros, due to the inclusion of commissions charged by the Apple and Google app stores, as indicated by the second source and as we have discussed extensively in this article.
In a statement, a Meta spokesperson highlighted the company's adherence to the “free services that are supported by personalized advertisements“, while underlining that they are exploring “options to ensure we comply with evolving regulatory needs". S
although the European Commission and the Irish Data Protection Commission have chosen not to comment, there is no doubt that Meta's future actions and strategies will be carefully observed by regulators and users.
