A bit like in the transfer market, Xiaomi also makes new strategic acquisitions to be included within its top management and this time it does it through the former Chief Marketing Officer of Meizu, or Yang Zhe (the second on the right in the cover image) who goes on to play the same role but for Xiaomi in China.
Yang Zhe is a senior professional in the smartphone sector, previously he has worked at Samsung, Huawei, TCL, Meizu and other companies, mainly as head of marketing, also leading the campaign. "JazzLife”With the Huawei Mate 7.
New changes in the management of Xiaomi: now the ex Meizu CMO is on the team
After leaving Huawei, Yang Zhe joined TCL and later joined Meizu, where his main role was marketing manager. Yang is not the first new face to reach Xiaomi's top levels this year. Previously, the former president of Lenovo or the former CEO of Storm TV have joined the Xiaomi ranks in China.
You might also like: Xiaomi publishes the list of smartphones that will no longer receive support for MIUI 12
A real shopping campaign that underlines the desire of Lei Jun's company to excel in the smartphone sector, at least at home. The introduction of the former Meizu CMO provides as a focus, greater brand visibility thanks to new marketing strategies that will focus on promoting top-of-the-range smartphones, a market segment in which Xiaomi is increasingly pushing the accelerator, relegating mainly the mid-range / entry level market under the Redmi brand.
The rumors regarding the recent acquisition suggest that Yang Zhe will offer all his experience for the implementation of the Mix Alpha and Mi Mix series, of which no particular rumors emerge at the moment, but certainly something is cooking, so stay tuned for the latest news to come.
