According to the latest figures released by Canalys a few days ago, global smartphone shipments totaled 325 million units in the third quarter of this year. Among them, OPPO ranked fourth in the world, with an annual growth of 18% and the fastest growth rate among the top five mobile phone brands. All against the backdrop of a 6% drop in total shipments, so it wasn't easy at all.
OPPO: more 18% of global shipments in Q3, growth driven by the Find X3 and Reno6 series
During the third quarter of this year, OPPO shipments reached 36,7 million units, pushing the market share to 11% from 9% compared to the same period last year, effectively shortening the distance between Samsung. and Apple.
Looking back on OPPO's recent actions, it's not hard to find that strong growth in the third quarter is closely related to OPPO's high-end options, quality prioritization strategy, e-commerce layout, OnePlus return, and the construction of its ecosystem.
The OPPO Find X3 series in particular continued to sell well in the third quarter of this year, with the first full-link 10-bit color management system screen also reflecting OPPO's technical strength in the flagship market. high.
On offer on Amazon
At the same time, the Reno6 series, which adopts a new premium look and design, has become another best-selling model as part of the quality prioritization strategy.
In terms of online portals, the e-commerce side of OPPO continues to increase, which has promoted the sales on offer of many models. For example, the K9 series which focuses on gaming performance is precisely part of this category.
In major overseas markets such as India and Indonesia, OPPO is also steadily advancing its e-commerce layout, accelerating the creation of official self-managed shopping malls and serving a larger consumer population with an e-commerce model. more convenient and efficient.
At the brand level, OnePlus officially returned in June of this year and became an independent brand of OPPO, offering users a richer selection of high-end flagships.
Furthermore, in order to offer a more user-friendly experience and intelligent services to users around the world, OPPO is also continuing to build and upgrade its software ecosystem.
In fact, we recall that at the recent OPPO 2021 developer conference (ODC21), OPPO released the latest developments in ray tracing, heterogeneous processing, Xiaobu virtual assistants and other technologies, as well as showing programs for health improvement, auto integration smartphones, smart services, developer ecosystem and much more.
At the OPPO Developers Conference 2021, OPPO also officially announced its commitment to the health sector and supported preventive lifestyle medicine. OPPO Health Laboratory, which debuted for the first time at the conference, proposed that algorithms, sensors, data science and biomedicine will be the centerpiece to foster an OPPO health ecosystem and deliver high long-term value for health. of users.
Faced with a total of 460 million ColorOS users worldwide, OPPO will work with developers to offer users smarter digital health services and jointly promote a healthier lifestyle.
In conclusion, we also expect in the fourth quarter sales data, OPPO's efforts in high-end brand strategy, quality prioritization strategy, e-commerce layout, global operation and construction of its ecosystem, to once again see good results.
