POCO is a branch of Xiaomi, just as it is Redmi. However these two companies have always admitted to being independent from the parent company. In a certain sense we cannot say the opposite: if we take the first company as an example, we know that it is completely detached from Xiaomi also in geographical terms. In fact, in China the brand POCOPHONE does not exist at all and was born in India. A few days ago the Spanish site Engadget published an interesting interview with the new head of the company who answered some questions in a specific and clear way. Let's see the details together.
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Kevin Qiu, head of POCO, answers Xataka's questions: we know something more about the independence, strategy and challenges of the brand
Kevin Qiu for less than a year he has headed the global department of POCO and is particularly related to Spain as it has origins there, specifically it is from Madrid. In the interview some very interesting things emerge which, if we are careful, will tell us something more about the company and the products it offers us. He is aware that that of Xiaomi with POCO it was a gamble back in 2018, a bet that had as its goal to "feel the territory". The creation of a sub-brand was aimed at focusing on a niche sector never explored until that moment.
We are clearly talking about the sector of powerful but low-cost smartphones. But after this there was a big step, following the success especially in India: independence. And this is precisely the first thing that interests us. According to what he himself revealed, this addiction would be fictitious, not quite true. In fact, as also for Redmi, the brand still remains attached to Xiaomi since that is where the research and development of mobile devices comes from. However, there is an advantage in declaring one's autonomy: build a personality detached from that of the parent company and speak directly with users.
We remember in fact that from poco was born It is born POCO Store: services, products and communities all in one place! dedicated to all users. But is there enough room for both? Kevin replies yes, but there competition it is fierce and inevitable. What the company wants to do is focus on demanding, young consumers who shop online and are looking for high-level specifications at a competitive price. "There is always a place in the market”He says.
The strategy
Probably not everyone knows but there initial strategy of POCO was to launch a single smartphone, namely the F1 flagship killer. We all knew from the start that the move was going to be a fiasco, isolated in this way, and in fact subsequent decisions fell on the launch of other smartphones. Soon the idea changed: “Covering the high range, the mid range and the entry level range”, in the words of Kevin Qiu. In this moment you are created three bands: F, X and M. There is, however, something that is not right from his words. He quotes Steve Jobs and says: "Less is more". However, we do not see that the company does “less”, quite the contrary. Contrary to its name, it churns out burst devices.
A question that the Spanish colleagues ask the boss of the company is: “Will we ever see a TRUE HEIR of POCO F1? The answer satisfied us: if a technology should come out for which it is worth offering a great smartphone at low prices, then yes. This means, taking his sentence literally, that he is just waiting for the right time to come. Let it be that of liquid lenses?
What about the other products? The Spanish colleagues have brought up the wireless headphones. He replied with a resounding "We don't enter that market". The reason is simple and also acceptable: the market of this type is already saturated, essendo POCO an experiment, you can't contemplate a flop.
The goals
What are the goals for the years to come? Reproduce the success of POCO X3NFC, mainly. Finding a smartphone like that is perhaps impossible. Since the company's creation in August 2018 and taking data through the end of February 2021, the brand has shipped 13 million units worldwide. Of those 13 million, four million correspond to POCO X3 NFC. And then? Expanding into other countries and understanding user needs even better.
About a year after the purchase of poco m3 doing a restart did not turn on again. I do not recommend it to be thrown away. Shit on the phone.
My poco m3 não liga, já levei em várias existência mas não contiiram resolver or problem
Get resolver or problem com seu aparelho? Estou tendo o mesmo problem.
Recently, tive uma update no Poco M3. Telephone no longer connected. In julho, tive o mesmo problema post uma reinicialização. Nada ajuda. Deixei a bateria descarregar completly e depois a energiza para o resto nenhuma solução funciona, mas drainar e recarregar também no funciona mais. I can check the phone by carregando no começo, but after 30% of the cloth it is preta, nada ajuda. I'm not happy.
Já tive esse problem por 2 vezes ao atualizar must esperar uns dias até que ele descarregue completely aí coloca pra carregar go aparecer que está carregando ai só fazer os 13 segundos que geralmente comigo funcionou it última vez depois de 10 dias kkkk
Tem only 4 mês que comprei esse celular poco m3 achando que compraria algo de boa qualidade pra from them problem, ainda nem paguei ele. Não liga. Espero that resolves their problem.
Hello, I'm from Mexico, reinitie my cell poco m3 y ya no fire
Poco m3 ne s'allume pas même après reset.
My poco don't tell me after that the speaker will try the new update for 13 seconds and not in the league or what he's doing
Buenos dias, soy de Venezuela y compre mi poco m3 hace unos meses. Luego de una actualizacion me poco ya no takes. por favor si tienen una solucion se los agradeceria.
Hello, My poco X2 mobile while I used that was suddenly stuck and then when i switch off it after then its touch is not working ???
Update my poco m3 to the latest version 12.0.9 and when restarted it is paid
Buenos días. I keep my Xiaomi Poco M3 y lo apagué para cargarlo. Ahora no enciende. How can you solve this problem? Gracias. Desde Venezuela.