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How many millions did the image of Lei Jun earn during Xiaomi's tenth birthday?

October 22, 2020

And from poco passed the tenth birthday of Xiaomi, inaugurated theAugust 11th last with the presentation of hallucinating flagship products. We can say that that day there was an earthquake on two fronts: one is the technological one since the Mi TV LUX transparent television created a sensation; another is the economic one as the brand has surpassed its own revenue record during a product launch. But this time there was something different: the Lei Jun's face during the live streaming. According to the Chinese media, this would have contributed a lot. Let's see how much.

Dizzying figures for Xiaomi during its XNUMXth birthday: the image of CEO Lei Jun has earned the brand a mountain of money

On the Chinese streaming platform Douyin (very close to TikTok), on August 11, the CEO of the brand introduced himself and brought forward one two hour long live stream. During these 120 minutes a "massacre" took place, but in the good sense: two records were broken. One concerns the receipts and one i connected users to watch the live broadcast. In the first case, revenues were recorded for well 210 million yuan (about € 15 million) while in the second 50 million users connected to look at Lei Jun.

During this live stream the spearhead of the company presented not only the new products including Xiaomi mi 10 ultra and the new GoKart Pro Lamborghini, but also announced the brand's strategy over the next 10 years of business. We talked about it extensively in this article. Regardless, the Chinese media agree that the CEO image has been good for the company's wallet. 210 million yuan in just two hours live figures are dizzying so that he himself said he was amazed:

"Both numbers broke records"

He would comment like this on Weibo a few days later. With her campaign on Douyin (owned by ByteDance, under indictment at this time), Lei Jun not only has it done well for Xiaomi's wallet but has also joined the ranks of mainland China's tech industry leaders. In fact, it is customary to participate in television or live programs of this type to make the brand well known. We can say that the first time for the fourth phone company in the world has sparked.