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Xiaomi, Lei Jun announces the brand's strategy in the next 10 years of work

August 16 2020

It has now been 10 years since the idea of a group of visionaries, including Lei Jun e Lin Bin, according to which low-cost technology could exist. All in all, although prices in recent years have risen for obvious reasons, Xiaomi remains among the best brands to offer excellent value for money. Obviously we are referring to ALL PRODUCTS and not just the latest flagships: those are expensive, of course: the latest generation hardware components are paid for and quality too. But with the same product, the Lei Jun brand wins hands down. Its policy has always been this, namely to produce high quality devices at half the price of competitors: but in the future how the company will move?

Lei Jun writes an open letter announcing the brand's strategy in the next 10 years: we will always work on smartphones but the focus will be another

One of the company's last steps in software terms was the launch of the MIUI 12, the latest Android-based custom interface. Clearly the developers have not stopped, quite the contrary. The future of MIUI is getting brighter but also that of the company in general as announced by CEO Lei Jun. In an open letter that we report below, the brand's big hit has communicated what the guidelines of the next decade of Xiaomi. One is the fundamental point: integration between smartphones and IoT.

While until today, at least outside China, the core of the brand's economy was based on smartphones, in the next 10 years there will be a kind of turnaround. The tmain am, the head of the company if we can say so, it has expanded and with it also the points of view and objectives. In particular, it was decided to focus mainly on the sector IoT (Internet of Things) and everything compatible with it, including smartphones. Ultimately, reading Lei Jun's words, the sector of smartphones will not be abandoned but enhanced.

"The relationship between our core business of smartphones and the IoT ecosystem will be mutually beneficial, resulting in symbiotic changes as well as incremental benefits. Our AIoT business will help our smartphone business expand into multiple application scenarios, winning the hearts of more users and ultimately creating new economic sectors for our business model. This will truly allow everyone to enjoy a better life thanks to technology and allow us to fully guide the way of life in the future. "

All this, however, will only be feasible if i three cardinal principles of the company will not fail. So let's talk about:

never stop exploring and innovating and bringing the most innovative technologies to everyone;
continue to offer products with the best price / performance ratio;
try to create the most interesting products (and we have seen this with the whole series of articles that we offer about Youpin products).

But how will the company move to ensure that this maneuver is successful? A "change at the top". It does not mean that the key figures of the company such as Lei Jun and Lin Bin have changed, mind you, but that the tip of the pyramid itself is expanded and not of poco.

In fact, before the tenth birthday of the brand that was consumed a few days ago (in this regard, we recommend that you see the new products presented, including Xiaomi mi 10 ultra, Redmi K30 Ultra, Professional Lamborghini Go Kart , before purchasing, transparent television of the world), the highest sphere of the company consisted of four members. Today, however, the emerging personalities and therefore the "businesses”As the CEO says, there are nine. They are added to the previous ones

Wang Xiang, President of the Xiaomi Group, who joined the company in July 2015;
Chew Shou Zi, Senior Vice President of Xiaomi Group and President of International Xiaomi Group, who joined the company in July 2015;
Zhangfeng, Vice President of the Xiaomi Group, Chief of Staff and Chairman of the Group's Procurement Committee, who joined the company in September 2016;
Lu Weibing, President of China Business and General Manager of Redmi, who joined the company in January 2019.

To make this group compact is not only the goal of raising the name of the company, but also an unusual quantum enviable sense of duty and responsibility towards users. At the source you can find the full letter in Chinese and English by Lei Jun.