ROIDMI is a company that we almost always hear when we talk about robot vacuum cleaners and floor cleaners. But who is he really? We connect it to Xiaomi as she too, like many others sub-brand, is part ofecosystem immense that the colossus has created. However, it is necessary to understand something more about this company since on the one hand it was not born with Xiaomi, on the other it grows with her. At the end of the article we also leave you an interesting offer from Amazon, relating to robot EvePlus.
Who is ROIDMI? We hear this name very often related to Xiaomi. Here is the story of the company famous for robot vacuum cleaners
ROIDMI was born in 2015, so a few years after the founding of Xiaomi, thanks to the firepower of Lei Jun's company. The goal was one from the beginning: to propose vacuum cleaners (or rather, robot vacuum cleaners) that they could carry on the philosophy and the motto of Xiaomi. Technology for everyone at an affordable price. In fact, the brand has managed to do it so much that it has achieved more than 100 countries around the world. ROIDMI has been frequently invited to homeware and electronics fairs including CES in the US, IFA in Berlin, IHA in Chicago and HOMI in Milan.
Behind the strength of the company there is clearly the precise brand positioning and generous investment in infrastructure (by Xiaomi primarily) research and development and test equipment. The brand positioning strategy is to become “high-end and smarter”. To ensure the high quality of the products, ROIDMI has entered into a strategic cooperation agreement with an engine manufacturer with 20 years of experience in research and development to continuously improve engine performance. Also, all electronic parts and battery cells come from top suppliers such as Dialogue, Samsung, LG, etc.
In terms of infrastructure, ROIDMI has built a 5.000 m² R&D and sales center, one vacuum cleaner factory of 8.000 m² and a robot vacuum cleaner factory of 10.000 m². It has invested millions of dollars in the independent laboratory's equipment to safeguard manufacturing and product research and development.
But the company has more to be proud of. Among the most popular products we have the cordless vacuum cleaner Xiaomi ROIDMI NEX recommended by the Evening Standard, a car air purifier that has sold millions of units worldwide, the cordless vacuum cleaner NEX 2 Pro with color LED screen. In short, products with the right value for a home that is always smart.
Xiaomi and ROIDMI forge a very coherent alliance as one leans on the other. Among the best-selling products there is also theEvePlus, of which you can find the technical sheet on the Official site. This is the brand's latest robotic vacuum cleaner, complete with automatic suction station e intelligent dust collection. The device can also be purchased on Amazon with an exclusive coupon. Just enter the discount code O8ZDTIDB going on dedicated Amazon page. The price will be discounted from 482 € to 362 €.
