Xiaomi is conquering the world! And no, we don't say it as die-hard fans of the Chinese company (even if we are a little), but Xiaomi is opening new Mi Stores almost daily in every part of the globe, starting from China up to almost all European countries, among which England (rumors between poco) and now again in France.
Today's news is in fact the opening of a new store in the country beyond the Alps, the second after the one inaugurated in May of this year in Paris, precisely at 29 Boulevard de Sébastopol.
At the new French Mi Store was Xiaomi vice president, Wang Xiang, who said "more than a thousand people came to take a look at our store, the management of the mall was shocked, as well as other stores all 'indoor". Well, what's there to add? We can not say we are surprised. Xiaomi is enjoying incredible hits wherever you set foot.
Xiaomi to the conquest of Europe, opened according to Mi Store in France
The expansion project in Western Europe is going better than expected, with the opening of Mi Store in Spain, Italy and, as we say qui, with the next country competing (seems almost a competition) to secure a Xiaomi store like England, where a new English Mi Community has just been created, which obviously is almost a fundamental requirement before the opening of a dedicated store.
But are these Mi Stores so fundamental around Europe? It would seem so! According to Canalys, a company that deals with market research from 1998. Xiaomi managed to get the fourth place in the European market with regard to the sale of smartphones, with a growth of 999% in the first half of the 2018. Surely this increase in market share is not due to direct sales in the various stores, but certainly are aided by the acquired brand recognition that follows.
What do you think about it? Wait for another Mi Store maybe in the central or southern part of Italy? Comment below to let us know!
