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Xiaomi is among the best Chinese brands in the world according to the BrandZ ranking

July 17 2020

Not long ago we saw how Xiaomi is one of the companies whose products have less devaluation over time compared to competitors more avid as Apple, Huawei or Samsung. Very often we read about how our favorite company is better in many aspects, although sometimes in the old age this primacy tends not to be perceived. The reason is due to moves that the brand makes in some areas of the world rather than in others. Here, however, we see how also for BrandZ, a very important international ranking portal, Xiaomi is among the best companies in the world.

According to BrandZ, a well-known ranking portal that considers the best brands in the world, Xiaomi would be in the top 5: but what are the calculated parameters?

Before seeing the ranking of best 50 Chinese brands according to BrandZ it is necessary to clarify what this website does and what are the parameters that allow it to tell if a company is better than another. In fact, simply saying that Xiaomi is among the best companies in the world would mean everything and nothing. To understand what these stakes are, you need to understand what a "brand" is: brands represent one fundamental promise of values and advantages constantly offered by the company to the user. Already considering this we begin to understand something more.

According to this simple definition therefore, BrandZ considers a company better than another also (and above all) based on how much it listens to users and tries to satisfy them. This may seem paradoxical if we think of Xiaomi but it is not at all: its policy that provides for the continuous production of smartphones poco different from each other is the fundamental point (in our opinion) that has led the Chinese giant to be among the most popular.

In particular, it ranks fifth out of fifty, after Huawei, Lenovo, Alibaba and Byte Dance. Another feature that is important for BrandZ is the "value”Of the company intended not so much from an economic point of view, and therefore how much money he grinds every year, but its ability to attract customers and bring them to themselves. BrandZ uniquely measures this data and only afterwards inserts it in a study purely economic. Having said that we can briefly summarize that BrandZ basically calculates three things:

financial value of the company;
contribution of the brand in the area it covers (tech in this case);
calculation of the value for users and therefore appreciation.

In general therefore Xiaomi is placed in fifth place as brand that grows most among all the Chinese giants that we see in the ranking above. Indirectly this growth will lead, within a few years, to affirm itself even out of the middle ground making sure that its firepower grows further in Europe.