What is the goal of Xiaomi? Simple: like all companies, it is to conquer an increasingly large slice of the market. And how can he do it? Here too, simple: with the sale of smartphones alone it is not possible and therefore must also focus on services. Among these we cannot fail to mention Mi Cloud, rather than MIUI + (only in China at the moment). In short, a whole series of "pills" that serve to retain users. However at the moment the smartphones remain the main source of income and in Europe, above all, this sector sees the brand fly with a increase of 90%. Let's see the data from Counterpoint.
Even if realme beats everyone, Xiaomi sees a surge in overall growth equal to 90%: but who has stepped on their feet?
Today the Counterpoint portal, always active to tell us what are the data relating to the growth or shipments of companies, published its report referring to 2020. For Xiaomi, according to them, the past year is a year to remember. Despite the epidemic that led to a physiological decline in sales, the Chinese giant was promoted with flying colors. The ranking is second, right after realme (which has a 4-digit growth rate) she sees the greatest growth. Let's see the data.
The data relate to both sales (millions) and the growth general company on an annual basis. As for the first data, we see that it ranks first with 26.7 million smartphones sold while for what concerns the growth, we note a + 90 %.
Xiaomi was the main success story in Europe in 2020, becoming the third largest OEM at Huawei's expense. The strong presence is in Spain in that Italy led to significant gains over the year (reaching 28% and 17% of smartphone sales respectively in the fourth quarter of 2020), driving overall annual growth of 90%. The challenge is now to replicate this growth in other areas, particularly in the more premium markets such as France, Germany and the United Kingdom: the launch of its Mi 11 flagship should help.
