We are now used to this kind of news since Xiaomi is the record brand. Among records in the pre-sales of redmi 8, shipments of We Band and still first sales of Notes redmi 7 Pro our beloved brand is trying to "monopolize" the market. Seriously, this is not a despot company but this data clearly reflects the success it is having. The last data available to us is that disclosed by the well-known company Canalys which states that Xiaomi leads the wearable market, especially in that of wrist devices, seeing an iincrease in 27% on a global scale.
Xiaomi leads the wearable market with an increase in 27%
The company of analysts among the most important in the world has studied the "phenomenon" of wearables, especially wristwatches like bands and smartwatches and has seen that there is worldwide 65% growth in turnover, but above all that Xiaomi carries an excellent 27% on her shoulders of this big slice.
The study was carried out by seeing the sales of the 3 period Q2019 exclusively, ie the penultimate three months of this year that is coming to an end (July, August and September). For this third quarter, Xiaomi registered the more shipments in the wearables category worldwide, sending 12,2 million units with 74,4% growth on an annual basis and reaching the 27% market share in the quarter. Xiaomi's growth is attributed to "strong domestic performance and aggressive expansion abroad". We have long known how our beloved brand has spread like wildfire outside China and how its success is under everyone's eyes, thanks also to the fantastic value for money that distinguishes its products.
Xiaomi is a leader in the wearable sector not only in China
In contrast, strangely, Apple and Samsung are down compared to before despite the presentation of new products. One of the products that has contributed to the growth of Xiaomi in Asia is the Mi Band 4: analysts confirm that this smartband has played a key role as it has A key target audience "struck" (which spends in substance), gaining visibility on the much more appreciated products moved by Apple's iOS.
Also in the EMEA area (Europe, Middle East and Africa) Xiaomi was among the best reaching a 2.7 record volume millions of devices sold and registering an annual 110% increase. In particular for the Middle East area, the most appreciated products of the brand were those low end, that is, at low cost, given the low purchasing power of users. Finally, also with regard to China, Xiaomi has grown a lot despite not having led the record: at home it was beaten by Huawei with an 290% growth compared to 60%.
![Xiaomi MI Smart Band 4, 0.95 "AMOLED Screen, Touchscreen, with Sports Monitors and Functions, Black [Italian Version]](https://m.media-amazon.com/images/I/31tPtbvV4HS._SL500_.jpg)
