It is through the numbers provided by Xiaomi and Apple that we discovered that in the first 9 months of 2015, the Xiaomi Mi band sold more units than the Apple Watch. Specifically, we are talking about 10 million (Mi Band) against 6 million (Apple Watch). Considering that the data stops at the third quarter, the sale of the new variant with cardio sensor.
Anyway, it's clear that you have to take these numbers for what I really are. Although the number of units sold has a difference of 4 million in favor of Xiaomi, the revenues the two companies received from them are not comparable, since the Apple Watch has a starting price of Euro 349 while the Mi Band has a fixed cost of just 14 euro.
In any case, Xiaomi's policy is exactly this: to sell as many units as possible so as to spread its brand far and wide (especially in China and India). Apple, on the other hand, thanks to its own brand, has now passed this phase and focuses strongly on the revenues deriving from every single unit sold.
We are sure that Xiaomi will not want to depart from this sales policy even for the next products that will put on the market, such as the notebook based on the Linux operating system | Xiaomi Mi Laptop and the alleged technical specifications | or the drone controlled by the Mi Band | Will Xiaomi's drone be checking with Mi Band? |.
As you could see, we did not enter the Mi5. Well, it could actually cost more than expected Will Xiaomi change the pricing policy with the Mi5? |.
Have you received a Mi Band for Christmas or another Xiaomi product? Share with us your experience.
via | Xiaomi Fans Italia
