And if it is not Muhammad who goes to the mountain, it will be the mountain that goes to him, a saying that fits perfectly with the new idea of a shop that Xiaomi has launched in recent days. In fact, it is Xiaomi's general manager for Europe, Andrew Wong, who tells us with a place on the social profile Tweeter, the new concept of Mi Store by Xiaomi. A solution renamed Pop Up Store, decidedly economical and that allows you to move easily, thus going to cover multiple areas of the city quickly and professionally.
Below you can see a video that shows in detail how to get a Pop Up Store, which as the word suggests, just like a “pop up”, appears in the streets of the city. The video below was uploaded to the Vimeo platform by Aleksandar Mytic, responsible for the distribution of Tekpoint, Xiaomi official distributor with based in Vienna in Austria. Apparently, the mobile Mi Store is presented in the form of containers with sufficient dimensions to allow the entry of more customers without giving up the test of some key products, such as smartphones, wearables and gadgets in general.
Xiaomi Pop Up Store: the brand's new store concept now expands on the road
Despite its small size, there is no shortage of comforts such as a sun protection tent for the hot seasons, as well as air conditioning. Inside, there are many products in the catalog presented, both in display cases and on the wooden counters typical of physical Mi Stores. In short, a small mecca for Mi Fans that can be easily moved to any area of the city. In fact, the floor on the street is the hatch that closes the container, while the wooden tables can be repositioned inside in order to optimize space.
A solution that undoubtedly draws inspiration from the local markets typical of our areas. A solution in any case smart, practical and that could conquer many users. In fact, such a solution could be thought of as a sort of tour of the brand around the country. So we hope to see it in action soon also here in Italy.
