Xiaomi has managed to carve out an important position for itself in the smartphone market smart TV, gaining the trust of users thanks to the quality of its products. Xiaomi's recent decision to improve the user experience of its smart TVs by deactivating the automatic playback of advertisements. In fact, according to what revealed by the users themselves on Chinese social networks, Xiaomi TVs with advertising have become ads free... on request.
By asking the brand, Xiaomi TVs can be deprived of automatic advertisements
In recent years, Xiaomi has extended its presence in various sectors, from telephony to electric vehicles, up to smart appliances. In particular, Xiaomi smart TVs have gained increasing popularity, becoming a common choice for many consumers looking for quality yet affordable options.
However, Xiaomi smart TVs have been at the center of some controversy for the automatic playback of commercials every time they were turned on. This practice, although it helps keep device costs low, is seen as invasive and annoying by users, interrupting the desired viewing experience.
Following increasing pressure from consumers and some regulatory bodies, Xiaomi has decided to introduce a "one-click close" function which allows you to disable startup advertising with just one click. This move follows the example of other competitors in the sector, showing an ability to listen and adapt to market needs.
Chinese users interested in disabling advertisements on their Xiaomi TVs can contact customer service via Xiaomi Mall app, providing the MAC address of your television. Within 2-3 business days, startup advertising will be permanently disabled. This option, for now, seems to be available only in China, but it is likely to be extended to other countries in the near future.
Xiaomi's adaptation reflects the need for companies to balance commercial interests and consumer rights, especially when privacy regulations are becoming increasingly stringent. In this context, Europe with its rigid laws a privacy protection it could be the next challenge ground for Xiaomi.
