The first world market research company, IDC, has just released the report on the mobile industry for the fourth quarter of 2019. Obviously, as is now customary, Xiaomi has a main role in this market research; so let's find out more!
IDC report for Q3 2019: Xiaomi grows by 31,3% in a year
Let's start with the most important figure, or the total number of smartphones sold in the fourth quarter of 2019. We are talking about 368,8 million units, an increase of 2,6 percent compared to the previous quarter, but a drop of 1,1% if compared to the previous year.
Among the major smartphone manufacturers in Q3 2019, the top five include Apple at 20%, Samsung at 18,8%, Huawei at 15,2%, Xiaomi at 8,9% and Oppo at 8,3%. While if we go to see the statistics for the entire year 2019 we have Samsung at 21,6%, Huawei at 17,6%, Apple at 13,9%, Xiaomi at 9,2% and Oppo at 8,3%.
Xiaomi's co-founder, Lei Jun, wanted to comment on the data just mentioned saying that "In the fourth quarter of 2019 Xiaomi became the fourth largest smartphone manufacturer in the world, growing by 31,1% compared to the previous year and with a market share 8.9% of the global market. In 2020, Xiaomi will work even harder. "
It is worth noting that the highly positive IDC report for Xiaomi caused the stock to rise to HK $ 12,54, a 4,33% increase over the day before. With a market value of well 301905 billion HK dollars (Hong Kong).
IDC research manager Anthony Scarsella summarized the situation on the smartphone market as follows:
2019 was the third consecutive year with declining sales and even the launch of innovative products such as 5G smartphones and folding screen devices did not improve the situation.
Despite this, some leading companies such as Apple, Xiaomi, OPPO continued to perform well in the fourth quarter, mainly because they launched new models and shifted their attention to markets outside of China. Xiaomi and OPPO have done well in India and are starting to gain momentum in the Western European market, as for Huawei a few years ago. Instead, Apple achieved impressive results in the United States, with a market share of over 50% in the fourth quarter.
Looking ahead, affordable 5G or 5G smartphones will become an important weapon to end the declining three-year period and start growing again.
So, in conclusion, the smartphone market has been in decline for 3 years, but Xiaomi has still managed to obtain positive results. Now we just have to hope that Xiaomi will keep the same pace even in 2020 and years to follow.
