In 2019, Google has announced a new identity for its mobile operating system. Almost four years later, Android is updating its logo with a new wordmark and a 3D version of the iconic robot's head. The news gets there by colleagues of 9to5Google, who have anticipated the changes that will begin to show in poco. Let's see what the changes in the Android logo.
The Android logo gets a makeover with a new wordmark and a 3D version of the robot's head
This new wordmark starts with the Capital "A"., after years of Android going for an all-tiny approach. This new font sees letters 'n' and 'r' perfectly rounded, returning to the style of the futuristic wordmark of 2008 and the more sober one of 2014. Meanwhile, the robot head is no longer flat. Google has chosen a 3D Android head that really stands out. We started seeing these 3D heads at CES 2023. They were still displayed next to the word “android” in lowercase, while Google generated a number of expressive versions using different materials. For example, a tire was used when talking about Android Auto.
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This new figure made another appearance at I/O 2023, with those different designs and materials (for example, a disco ball) coming into play when Google described Android as the “most expressive operating system”. We first saw this updated wordmark and head-by-side in an Android ad discussing first-party apps on Samsung Galaxy S23 Ultra and Flip 4 devices.
Google has confirmed the “new brand identity” to us today and said we will hear more about it in the future. “We're showcasing some elements of our new brand identity on various surfaces, including our booth at this year's CES and other campaign materials such as digital ads and banners. We will have more to share in the coming monthsthe company said.
The new logo will presumably do the appearing on the boot screen of all Android devices. The branding currently appears as “Powered by Android”. It would make sense for Google to roll out this update alongside Android 14 later this year.
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