This morning Xiaomi released the report after the 618 festival which, like every year, took place on June 18. According to official data, Xiaomi would have exceeded 10 billion Yuan (1,2 billion euro) of collections and won 256 first prizes. Compared with the 2019 data, Xiaomi had collected 6,48 billion Yuan (818 million euros) and occupied the first place with 156 articles on the Jingdong, Tmall and Suning stores.
Record-breaking Xiaomi at festival 618, over 10 billion in takings
Among the most important victories, we have the Xiaomi Mi 10 which came first in terms of sales on the Jingdong platform in the price range of 3500-4500 Yuan (440-560 €), while the Redmi K30 Pro dominated in sales of 5G smartphones. on the Jingdong platform. The success of the two devices not only shows that Xiaomi has finally consolidated the segment of medium-high-end smartphones, but also confirms that the transition from 4G to 5G has greatly favored the Chinese brand.
As for Mi TVs, the Jingdong platform sold over 10.000 units in just 37 seconds from 00:00 on June 18, with 100 million Yuan (€ 12,6 million) in collections in just 14 minutes. At the end of the day, the Xiaomi Mi TVs conquered the first place in TV sales both on the Jingdong platform and on Tmall.
In addition, Xiaomi has also dominated the sales of 43-inch, 60-inch, 70-inch and 75-inch TVs on all three platforms, namely Jingdong, Tmall and Suning.
There were also Smart Life products which obviously are an important part of the Xiaomi Mi Fan Festival every year. During the 618 festival, the Mi Band 5, the Redmi TV X series, the RedmiBook Ryzen Edition 13 "/ 14 ″ / 16", the Xiaomi AX1800 / AX3600 routers, the XiaoAI Speaker and many other products (for a total of 30) they have been discounted so as to allow users to save money and finally create a new smart living experience starting from the bedroom, passing through the kitchen, bathroom and ending with the living room.
In conclusion, a great success for Xiaomi, with the hope that thanks to these discounts we too will be able to buy from third party stores at cheaper prices.
What do you hope to find at discounted prices? Let us know in the comments section below!
