Since Xiaomi has taken root in the European market, its growth has been unstoppable thus contributing to the expansion also globally. The successes of the Asian brand led by Lei Jun are not new here on the channel, but in times of crisis, the result obtained by a company up to poco unknown time beyond the borders of China. As usual, a report drawn up by IDC highlights the sales performance of the company, which in 2020 managed to increase its sales volume by 32% compared to the previous year.
In particular, by analyzing the last quarter of 2020, Xiaomi managed to consolidate its third position as the best-selling brand in the world, but at the same time obtaining the first position as year-over-year growth, with a volume of shipments of 43,3 million units.
Xiaomi is consolidated as the third best-selling brand in the world
Everything also has a positive effect on the market share which went from a previous 8,9% in 2019 to a current 11,2%. The decline suffered by Huawei is definitely alarming, equal to 42,4%, a victim of the US government ban and therefore one wonders if Xiaomi, from poco included in the American entity list, may suffer the same negative treatment in terms of sales.
The detachment towards Samsung is close, as the South Korean brand boasts a market share of 19,1%, yet it would be enough poco to Lei Jun's company to also exceed the share of Apple, queens of the market with a 23,4%, also obtained with the launch of the iPhone 12 series where the Mini variant seems to be one of the most popular. Is it therefore time for Xiaomi to bring out a compact top of the range?
We will see, hoping that 2021 is a promising year in terms of news and sales for Xiaomi, that judging the current Mi 11 flagship, it could have many arrows in its bow to hit the target.
