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Xiaomi launches MiCare, a premium service in the Apple way

Several years ago, when Xiaomi began to land in Europe, it was said to be there Chinese Apple. This for a very simple reason: the attention to detail in smartphones and the type of service was very similar to that of the Cupertino company. For example, in the first case, the Mi 8 was a shameless copy of the iPhone of that time: same notch, identical measures, it was almost impossible to distinguish them. Fortunately, over time i devices of the brand have acquired personality however, in some ways it can still be said that companies are similar. So let's talk about MiCare, the new service similar to that of the bitten apple Apple Care.

Xiaomi MiCare is an online service that guarantees an after-sales consultant for different fields: replacement, repair, warranty extension and much more. Here are the details

Clearly this is a service at the moment available only in China. According to the brand itself, currently the models that can take advantage of this particular after-sales service are only Xiaomi Mi 10 e My 10 Ultra (Chinese versions). But what is it about? Of a broad plan that allows not only to save on the purchase of a long-term device, but also to take advantage of a variety of ancillary services always useful for the care of the device. Let's see in detail which ones.

xiaomi micare: what is the new after sales service

First of all this new and useful service is available on online channels such as Mi Home, Mi Store Mobile, WeChat of the brand e Mi Store for PC. Through these channels it will be possible to purchase a additional package that accompanies the new smartphone for only 549 yuan (approx. € 70), which will guarantee a series of "pluses" such as:

  • two replacements in one year for completely free broken screen;
  • extension of the official warranty of one year and free repair in case of damage during the period;
  • replacement within one year with a discount coupon for trade-in.

A kind of Apple Care all Xiaomi to further build customer loyalty. It would be very nice and appreciable if the company exported this service also to Europe. Even if it were € 100, i pro are definitely favorable for the average user. What do you think?

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Last updated on April 26, 2024 10:10
Gianluca Cobucci
Gianluca Cobucci

Passionate about code, languages ​​and languages, man-machine interfaces. All that is technological evolution is of interest to me. I try to divulge my passion with the utmost clarity, relying on reliable sources and not "on the first pass".

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Roberto Parodi
Roberto Parodi
3 years ago

Xiaomi should imitate Apple in other things, like me. of new products x year and software care.

Andrea
Andrea
3 years ago

should also copy it in churning out smaller and more manageable smartphones

Andrea
Andrea
3 years ago

I have been following the xiaomi world for 2 years and I would love to buy a xiaomi from 5 - 5,5 "...

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