We have said and repeated in several articles: the wearable sector is experiencing a moment of glory. Each user wants one, more or less smart, that is more suitable for sport or a simple notifier, now on the wrist it is almost impossible not to have a tech companion who, in addition to marking time, allows us to increase our productivity in the daily environment, working and sports.
It is therefore not surprising that many companies have begun to have their say in this sector and in the case of our beloved Xiaomi, the first step was taken with the glorious Mi Band, now in its fourth generation, but behind this marvel was and still is Huami, a company affiliated with Xiaomi that has recently begun to move on the market on its own two feet by launching the AmazFit series, full of variants for all budgets and needs.
And needless to say it on purpose, in this market as in many others, what counts as well as quality is the price policy, where Huami has taught Xiaomi, positioning itself among the best brands in circulation for quality / price ratio, so much so that it succeeds to grow significantly in 2019.
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Record huami: double-digit growth in 2019 thanks to its wearables
The result from Huami in 2019 is nothing short of astonishing: we are talking about a growth of 72,4% which materializes in 42,3 million shipments of wearables all over the world. Wanting to do the math in Huami's pocket, we discover that the company has thus cashed in 2114 billion yuan, or approximately 271 million euros at the exchange rate. A growth that gives you goosebumps, more than deserved and which confirms the goodness of the Asian brand and its devices, which we remember are officially present in Italy with the AmazFit brand, of which there is also an official shop as well as sales via Amazon etc..
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The fourth quarter of the past year marked a major acceleration for all wearable manufacturers. Only Huami has totaled shipments for 14,7 million units, which underlines how the marketing strategy, which led to the globalization of the brand, has paid off. In 2018, in fact, sales had been only 9,2 million pieces, but the great thing is that the sector is still very fertile and therefore the margins for growth are still considerable.
