In a period in which, for obvious reasons, smartphone sales have gone down, Xiaomi still seems to be one of the brands that has least suffered this negative trend. In fact, the new reports released today show us that the Chinese technology giant is the one that has grown the most in the last three months, in particular we refer to the third quarter of 2020.
CINNO Research: Xiaomi and Apple the only brands growing in Q3 2020
The data comes from the market research firm CINNO Research, which has just released a report showing the volume of shipments of the mobile phone market in China.
The report says that due to various external factors, the demand for the smartphone market has weakened, with total shipping of around 79,5 million units compared to 94 million units in the same period last year, a decrease of 15 % over the month and 19% over the previous year.
Specifically, Huawei's shipments in the third quarter (including Honor) were 28,8 million units, with a share of 36,3%, which allows the brand to remain in first place, but it is data nonetheless. negative compared to the previous year.
In second and third place we have Vivo (including the iQOO brand) and OPPO, with shipments of 13,9 million and 12,7 million respectively, with shares of 17,5% and 16%, which remained substantially unchanged compared to the same period of the last year.
We then have Xiaomi in fourth place which, as previously mentioned, saw an increase in shipments to 11,8 million units in the third quarter, a jump of 26% on an annual basis, which brings the brand to a market share of 14,8. %.
Next we have Apple which instead shipped 8,1 million units, an increase of 9% year on year, with the market share exceeding 10%.
Finally, the CINNO Research body points out that among the smartphones sold, 61% have screens larger than 6,5 inches, while models with screens smaller than 6 inches have almost disappeared. Nothing surprising, as we had already got to find out about TechToday.it.
