According to the data reported by Kantar Worldpanel Xiaomi is still the number one smartphone manufacturer in China.
Xiaomi exceeds all, from Samsung to Huawei, reconfiguring itself as the first smartphone maker in the most populous country in the world. The company holds the 31.6% of market share, followed by Samsung and Huawei.
The strategy of online marketing, viral spread, flash sales and all the other features of Xiaomi, have led the company far away. The analysis provides that the devices of Xiaomi, both smartphones and tablets, in the coming years will have a globalized diffusion, and no longer limited to the Eastern markets as it happens now.
Other Chinese manufacturers, such as Coolpad, ZTE, Oppo and Lenovo, recorded small increases but not comparable to Xiaomi figures. In addition to China, Xiaomi's main interest is India, as pointed out by Hugo Barra, a market where the company is striving for various strategies to provide adequate stocks.
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