A very authoritative voice would have gathered a very interesting piece of news (still unconfirmed). ASUS. In fact, it seems that the Taiwanese company is about to close the division Zenfone. The decision, which will cause much discussion, has not yet been made official by the company's top management. However, some details have already emerged.
Zenfone closes: the decision of ASUS
Zenfone 10 it could mark the end of his streak. This information emerges from TechNews, a Taiwanese media, which cites sources inside the company.
It appears that the decision to end the Zenfone line comes from an extensive global reorganization, which has resulted in significant cuts in the PC sector in both Taiwan and China. It had been speculated that the employees involved would be relocated to the ROG and Zenfone telephone divisions, but in reality many have been excluded.
As a result, ASUS may decide to abandon the Zenfone line and focus entirely on the series ROG. The latter would then become ASUS' main and only offering in the smartphone sector, benefiting from a part of the team previously dedicated to the Zenfone.
The ASUS Zenfone 10, officially presented at the end of June, represents the pinnacle of the Taiwanese company's range. Even if the differences compared to the previous model are not many, it has some innovations that make it more powerful and reliable.
Although this top of the range and previous models have not achieved extraordinary sales, they are highly appreciated by those looking for it quality smartphone in a compact format. In a market where large screens are the norm, the Zenfone 10 offers an alternative with a display smaller than 6 inches.
Will ASUS bet everything on ROG?
As we said, it is probable that ASUS decides to invest its energies all on ROG, a brand that is doing well on several levels but which has yet to make a name for itself in terms of smartphones. We'll see what happens in the next few days and if an official confirmation from the company itself will arrive.
